How Much Should an Apartment Website Cost? A Transparent Breakdown

Go price an apartment website and you will hit the same wall everywhere: "contact us for pricing." It is the industry norm, and it is frustrating for the property manager who just wants a ballpark before spending an hour on a sales call. So let us do the thing nobody else does and talk real numbers.

The honest ranges

For a single community, a clean, professional, lead-focused site generally runs from about $2,500 for a smaller five-page site to around $4,500 for a fuller site with floor plan galleries, reviews, and stronger lead capture. Most communities land between $4,500 and $8,000 once you account for content and a few extras. Portfolios and management companies with integrations and multiple sites are priced per scope, because the work genuinely varies.

What drives the price

• Page count and content. Five pages or twenty-five. Who writes the copy. How many floor plans.
• Integrations. Connecting to a PMS for live availability and applications adds real work.
• Photography. Using existing photos is free. A professional shoot is a separate cost worth considering.
• Custom vs. template. A fully custom design costs more than a refined template, and for many communities the template is the smarter spend.

The ongoing costs nobody mentions up front

The build is one number. Then there is hosting and maintenance, usually a modest monthly fee that covers security, backups, updates, and small changes. Budget for it from the start. A site is software, and software needs upkeep. Skipping maintenance is how sites get slow, hacked, or broken.

Why we publish prices

We put our prices on the page because hiding them does not serve you. You should be able to decide whether a project is even in your budget before you talk to anyone. If a vendor will not tell you what something costs until you are deep in a sales process, that tells you something about how the rest of the relationship will go.