Pricing

Real prices, on the page

Every competitor we researched hides pricing behind a contact form. We do not. Here is what a leasing site costs, what the care plans run, and what add-ons go for. Decide before you ever talk to us.

LeaseUp
$2,500 one-time

For a single property or smaller community that needs a clean, professional site focused on signed leases.

  • Custom 5-page website
  • Mobile-first, fast-loading design
  • Tour request and online application forms
  • First year of basic hosting included
  • On-page SEO setup
Start with LeaseUp
Management
Custom quote

For management companies, portfolios, HOAs, and ownership groups that need advanced features.

  • Unlimited pages and content sections
  • PMS integrations (Yardi, AppFolio, Entrata, and more)
  • Online applications and resident-portal connections
  • Digital marketing, tracking, and analytics setup
  • Priority support and a dedicated account manager
Request a quote

One-time build prices. Hosting is included for the first year, then continues on a care plan below. No long-term contracts.

Buy once, do not rent forever

Own your site instead of leasing it

Most apartment website vendors bundle the build into a monthly subscription you pay for as long as you stay. We charge once for the build, then a small care plan. Here is how that adds up over three years.

A typical subscription vendor
$18,000 over 3 years

A common "website included" subscription at $500/mo. Stop paying and you usually lose the site.

  • $500 a month, every month
  • The build is rented, not owned
  • Passes our entire build cost in about 9 months
  • Nothing to keep if you leave

Illustrative comparison. The $500/mo figure reflects a common entry subscription in the multifamily website market; your actual savings depend on the plan you choose.

Not sure which to pick?

Estimate the payoff in 30 seconds

Our calculator shows what your vacancies cost and which package fits, with a real number attached.

After launch

Care plans that keep the site fast and safe

Hosting, security, backups, and the occasional content change, handled for a predictable monthly cost.

Basic
$99/mo

The essentials that keep a site fast, safe, and online.

  • Fast, secure hosting
  • Daily backups and one-click restore
  • Security monitoring and software updates
  • Uptime monitoring
  • Email support
Pro
$199/mo

Everything in Basic, plus we make your changes for you.

  • Everything in Basic
  • Up to 2 hours of content edits each month
  • Photo, floor plan, and availability updates
  • Priority email support
Add-ons

Add what you need, when you need it

Google Ads management from $500/mo or 5% of ad spend
Meta (Facebook & Instagram) Ads from $750/mo or 7% of ad spend
Professional photography & video tours custom pricing
SEO content $250 per page
SEO & GEO program from $1,500/mo
Logo & branding package from $2,000

Add-ons are optional. Most communities start with a package and add marketing once the site is live.

SEO & GEO program

What the from $1,500/mo program covers

It is a defined program, not "we will do some SEO." That includes getting you found in AI answers, which most apartment vendors do not touch yet.

  • Local SEO so you rank for searches in your city and neighborhood
  • Generative engine optimization (GEO) so you show up in ChatGPT and Google AI answers
  • Content written for the searches renters actually make
  • Google Business Profile optimization and listing cleanup
  • Technical SEO, Core Web Vitals, and schema
  • Monthly reporting tied to leads, not vanity metrics
Ad management, your call

Flat fee or a share of spend

Pick whichever is fairer for your budget. Smaller budgets usually come out ahead with the percentage option, and there is no long contract.

Google Ads$500/mo or 5% of spend
Meta (Facebook & Instagram)$750/mo or 7% of spend
Pricing questions

The things people ask before they sign

How much does a new apartment website cost?

Sites start at $2,500 for the LeaseUp package and $4,500 for CommunityPro. Most communities invest between $4,500 and $8,000 for a custom, lead-focused site. Management companies and portfolios get a custom quote. Pricing is published on our pricing page, so you never have to ask.

How long does it take to build a site?

Most sites launch in two to four weeks, depending on how quickly we get content, photos, and approvals. Larger portfolio sites take longer, and we give you a clear timeline before any work starts.

Can I update the website myself after launch?

Yes. We build on systems that are straightforward to edit, so your team can change text, swap photos, and post updates. For bigger changes, our support plans cover the work.

Do you provide hosting?

Yes. Hosting is included for the first year on most packages and comes with daily backups, uptime monitoring, and security checks. After that, hosting is part of our monthly care plans.

Pick a package or get a custom quote

Tell us about your community and we will confirm the right package and price within one business day.