Case studies

What a leasing-first site actually changes

Three communities that were losing renters to a dated site, and what happened after the rebuild. These are representative results from our work; numbers vary by market and starting point.

Portfolio of communities

TKG Communities

40%
more online applications in 90 days
Higher
visit-to-tour conversion
Stronger
search visibility and reputation

The challenge

Several communities were running on dated sites that did not generate enough qualified leads. Renters could not easily schedule a tour or apply online.

What we did

A new site with clear calls to action, floor plan galleries, integrated lead capture, and review widgets that surfaced an already-strong reputation.

Our new site completely changed the way renters interact with us online. Leads went up immediately, and occupancy followed.
TKG Communities
Single community

The Royal Apartments

2x
website traffic in 60 days
2x
leads in the first month
Lower
vacancy and time-to-lease

The challenge

Low online visibility and a clunky site meant many renters left before booking a tour.

What we did

A fresh, mobile-first design with professional photography, quick-quote request forms, and an online application flow connected to the property's management system.

The results were almost immediate. Renters found us more easily, and our leasing team saw a huge jump in qualified leads.
The Royal Apartments
Luxury community

88th Avenue Apartments

55%
lower bounce rate
Higher
engagement with tours and galleries
More
inquiries from qualified prospects

The challenge

An outdated, slow site did not reflect an upscale community or attract higher-end renters.

What we did

A sleek, large-visual design with simple navigation and integrated virtual tours, paired with a reputation campaign to grow positive reviews.

This was exactly what our community needed. The site matches our brand and has helped us attract the right type of residents.
88th Avenue Apartments

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